Even though you’re promoting business, Facebook is meant to be social, which is why you’re seeing many ‘amateur’ videos shot by company owners (more small to medium business) or staff. With today’s smartphones video quality is excellent and getting better, and despite imperfections with the shots, like shaky camera, bad angles, poor audio and lighting, they do well despite.

But like everything else, sometimes you need a professional touch, not only in technical video quality, but creative video quality to your message across with a higher conversion rate.

Facebook or social media videos are usually shorter as many posts compete for our attention and you have to choose a style and subject that has a higher probability of engagement.

Also bear in mind that video posts, like all other posts on Facebook, get pushed down the page as you keep making new posts, i.e. they eventually go out of sight. Since you’re investing time and money producing these videos, you’ll still want views on an ongoing basis. Which brings me to…

You Tube videos tend to be longer so better suited for ‘explainer’ videos, tutorials, how-to’s and more detailed content that’s still going to draw engagement even though the video is long. That’s also how You Tube ranks videos; those that get viewed most or all the way are indicative of higher quality content that viewers want to see. Contrast that with a Facebook video— nobody is going to watch a five minute video all the way through. For many Trinis, anything over sixty seconds tend to have a higher drop-off rate.

You Tube videos are better for embedding on your website. The alternative is using the native browser player (called HTML5 player) by uploading your video just like any other file to your host. There are cases for either, one is that you track views better and can get comments (sometimes not a good thing) when you embed.