The Eye Of The Web Designer

I get new clients who call asking what I can do do improve their current websites. When I meet for an interview they’re always surprised at the questions I ask as they weren’t asked these questions the first time around by whoever did their site. Makeover or brand new, I always ask the same questions maybe more, so much so it may seem like an interrogation rather than an interview. Why? Because your website is serious business and when it comes to your website, I don’t— as we say in Trini— play dollycook.

The eye of the web designer means more than just a site that’s pleasant to look at. It means the skill to blend aesthetics with functionality, allowing the site visitor to find what he/she came for while feeling comfortable being there. Take the home page for example, I call it a snapshot of the entire business and many of my probing questions are to glean this information. You only have a visitor’s attention for a few seconds as they scan your home page. They may either decide your site is worth delving deeper, or shrug their shoulders and leave. If your home page is optimal and your visitor realizes this, then it would follow that the inner pages are as well.

That’s why I put together The Forward Method, so that my site visitors can have an insight into how I approach designing a website. Of course I didn’t share all my trade secrets on it but it’s a pretty good synopsis of my methodology.

August 10, 2011 / Articles, Online Marketing

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About the Author

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I am Zaf Rahaman, owner of Forward Multimedia Ltd, a Trinidad based digital agency now in our 13th year. Through my experience acquired on the ground since 2011, I’ve become known as one of the foremost authorities in E-Commerce, especially as it pertains to Trinidad & Tobago.

I began writing blog articles on various topics after observing the lack of online information about local E-Commerce. These articles quickly propelled the Forward Multimedia to the number one position on Google for all major industry keywords, a position consistently held since without challenge.

In 2018 I was an invited panelist in the annual Trinidad and Tobago Internet Governance Forum. Also in 2018 I was an invited speaker for the launch of the Virtual Caribbean DNS Entrepreneurship Center (VDECC) an initiative of ICANN- the Internet Corporation for Assigned Names and Numbers, the international body that that coordinates the Domain Name System (DNS) worldwide.

I was also a stakeholder consultant for the Ministry of Trade & Industry’s National E-Commerce Policy which was passed in December 2018, with many of my recommendations making it to the final policy.

Most of all, I love to write AND love to write on everything website and E-Commerce related to help business owners in Trinidad & Tobago get the most out of their online presence.

ALL articles and pages on my site are written by me, in my voice, from the ground up, and for you, from a Trini perspective, using local examples and applications.

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