A paid social media plan is entirely optional. If you feel that you can do it on your own and achieve satisfactory results then by all means save the expense.

It depends on what marketing qualifications and experience they possess. The social media service you are paying for has less to do with making the actual posts and more to do with designing the strategy and creating the content to achieve your objectives. In theory if it was so easy that anyone could do it, then there wouldn’t be the need for such services. The fact that there is a need for these services answers the question.

There is no right answer for this. The number one social media platform in Trinidad & Tobago is obviously Facebook. Some businesses may not be appear to be ‘Facebooky’ types, especially those B2B (business to business), heavy industry like Oil & Gas etc. It all depends on your demographic, i.e. who you’re targeting.

We can only tell you generally how to handle negative comments and that is head on. Trinis ‘have no cover’ in social media sometimes but best approach is to be professional, not dismissive or defensive, but try to get to bottom of complaint and regain trust.

The only way to tell if it’s working is to measure against predetermined targets. These targets will be set at the initial content strategy stage and performance will be seen in the monthly reports.