UPDATED: April 2023
Social Media Marketing Trinidad & Tobago
Facebook Posts, Ads
Company Page
TikTok Videos
Instagram Posts/Reels
Going viral is not the goal. Measurably growing your business year after year with an efficient sustainable social media marketing strategy that drives increased revenue, nurtures a happy community, and elevates your brand value is the goal.
Social media is used to be just Facebook. Those days are long gone, primarily due to the increased competition for your news feed which impacted potential for organic growth. The rise of TikTok totally changed the game; there’s been a significant shift in the demographics,. Young Trinis are using TikTok and Instagram as their platforms of choice and TikTok’s video-centric platform forced all competitors to adjust. However, Facebook is still a lynchpin and isn’t going anywhere by any stretch of the imagination.
There are companies and individuals who feel savvy enough to handle promotion themselves, but there are some who prefer pay for a professional social media service. These days the top content is video, which is one of Forward Multimedia’s core strengths.
Why choose Forward Multimedia to manage your social media?
- Experience- over a decade and counting, with 100 websites in our portfolio all live mind you, in 2024. Our suite of services is constantly growing and evolving as well as our reach is expanding across the Caribbean, and we have US clients too.
- Expertise- we’ve developed a deep understanding of design principles and industry standards. Our expert web and graphic team prioritize user-centric design, crafting websites that are intuitive, engaging, and optimized for seamless navigation across devices while implementing SEO best practices.
- Authority- 2018 panelist in the annual Trinidad and Tobago Internet Governance Forum; an invited speaker for the launch of the Virtual Caribbean DNS Entrepreneurship Center (VDECC) in T&T, an initiative of ICANN; consultant for the Ministry of Trade & Industry’s National E-Commerce Policy, with many recommendations making it to the final policy; prolific article and blog portfolio.
- Trust- a high level of client retention since inception in 2011 (more than 80 unique clients); trusted by national brands, government organizations, large, small and micro enterprises, without losing our soul… we’re accessible, transparent, solution-oriented and straight as an arrow.
Forward Multimedia Social Media Marketing Service
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We develop the strategy and create a content schedule for all channels. You’ll have to appreciate that the key word in social media marketing is ‘marketing’ as that what this is. It has less to do with the technology of online and more to do with the profession of marketing— social media is just another tool we apply fundamental marketing principles to. And of course our keyword is ‘social media marketing trinidad’, if you know what I mean.
This is why Forward Multimedia has qualified marketing professionals to provide our social media marketing service. Service includes, but not limited to:
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VIDEO POSTS– Video is the number one post-type being used in online marketing in Trinidad & Tobago today. Everyone’s doing it, many on their own due to the availability of apps and software that make it easy for non-techs. However, that may be good for individuals and small business, but ‘big bucks’ are needed for professionally crafted and executed videos. And this is for good reason.
STATIC IMAGE POSTS– Regular static posts tend not to perform well these days compared to video, also for good reason— they are less engaging. What we’ve noticed though, is that with a well executed strategy of video posts, the audience gets more receptive to static posts.
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Execute ad placements and campaign management: Facebook Ads is an important tool as organic reach may not always do it, especially for seasonal campaigns. Managing ads include graphic design, configuring ad demographics, running dates, daily spending limits, monitoring performance etc. Costs of ads are not included in the social media price plans.
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The biggest failure observed with Facebook posts or ads is the lack of website cohesiveness. It’s common practice to link posts or ads to the website homepage, leaving visitors wondering to do when they arrive. A link from any online marketing channel to your website is a hand-off, and there needs to be some continuity between where they came from and where they land.
Forward Multimedia pays careful attention to this detail by:
- Selecting/creating directly relevant pages or landing page on website to link posts/ads to
- Designing/redesigning page content details to match post/ad
- Indicating clear signs of expected visit from post/ad
- Indicating suitable calls to action
Popular Marketing Channels
In a small island of 1.3 million people, there are over 500,000 persons online and they are using social media. Facebook remains a staple for business promotion, but the reach and conversion to be gained from Facebook must be weighed against the other channels like TikTok, Instagram and You Tube when devising a long term strategy. Facebook has noticed, and is feeling the effects of TikTok, which is why you’re seeing more emphasis on Instagram Reels.
If you’re a regular Facebook user you would have noticed that they constantly change the way business pages work. You would have also noticed that you no longer get the free organic reach that you used to. Facebook blamed it on the increasing competition among status posts for the top of your news feed, and now you have no choice but to pay for promotion.
Ready for social media marketing services?
Great! Then head over to my social media price plans and pick something you like.
Short-form videos rule in 2024
You can no longer build your audience by static posts alone. This year the video trend intensifies:
- Facebook Reels
- Instagram Reels
- YouTube Shorts
- TikTok
Don’t think that videos have to be polished productions and require influencers to be successful. Building your brand is way more than that.
Other Social Media Marketing
We do not provide specialized service plans for the other platforms like Linkedin, Twitter, Instagram, as these platforms don’t require a lot of hours of investment. These services may be included as part of the social media package.
