Now Getting The Hang of E-Commerce, Out Comes T-Commerce

When we think we've caught up..

Sing it with me: ♪ from the E to the M to the T ♫— I’m referring to E-Commerce, M-Commerce, and now T-Commerce. M-Commerce is commerce on mobile devices, in case you didn’t know, (you know and love the E already), and now enter Television Commerce.

Television commerce – the buying and selling of products or services using interactive television

I don’t know how to even begin to broach this topic. In a In the Newsday Business Day pullout on March 5th, 2015, there’s an article with the headline:

The first thing that came into my head was, “Ent we now start E-Commerce in Trinidad?” Granted, that T-Commerce is not a new thing, it is new to us. Just like E-Commerce is brand new to us in existence for over twenty years, I don’t see businesses falling over themselves to adopt.

There are many reasons why, the main one is the size of our market locally relative to the cost of television airtime. However, it may be affordable to the big retailers with multiple stores nationwide but I doubt the numbers will be enough to make it economical.

Remote possibility of local T-Commerce on the horizon

The reason why I say that is because that there are no more obstacles for internet shopping locally as we have a TT Dollar payment gateway. This payment gateway is the catalyst for local E-Commerce right now and you’lll be seeing many more stores being launched with it this year, and not only from Forward Multimedia.

So overall I see the possibility of local companies shortening the adoption period as they move up the learning curve. The only obstacle to local e-commerce are the companies themselves, as their Trini way of doing business obviously follows online, so any new form of commerce would still have the same business mentality behind it. TRANSLATION: Same Sh.., different… you know the rest.

Focus on E-Commerce please

My advice is one thing at a time. We have a long way to go to be on par with US online shopping sites. I’m all for adopting new trends and staying current but Trinidad and Tobago hasn’t even mastered offline shopping and now getting our feet wet with online, so let’s keep our eye on the ball.

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March 8, 2015 / Articles, Featured Posts, Hot Topics

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About the Author

admin

I am Zaf Rahaman, owner of Forward Multimedia Ltd, a Trinidad based digital agency now in our 13th year. Through my experience acquired on the ground since 2011, I’ve become known as one of the foremost authorities in E-Commerce, especially as it pertains to Trinidad & Tobago.

I began writing blog articles on various topics after observing the lack of online information about local E-Commerce. These articles quickly propelled the Forward Multimedia to the number one position on Google for all major industry keywords, a position consistently held since without challenge.

In 2018 I was an invited panelist in the annual Trinidad and Tobago Internet Governance Forum. Also in 2018 I was an invited speaker for the launch of the Virtual Caribbean DNS Entrepreneurship Center (VDECC) an initiative of ICANN- the Internet Corporation for Assigned Names and Numbers, the international body that that coordinates the Domain Name System (DNS) worldwide.

I was also a stakeholder consultant for the Ministry of Trade & Industry’s National E-Commerce Policy which was passed in December 2018, with many of my recommendations making it to the final policy.

Most of all, I love to write AND love to write on everything website and E-Commerce related to help business owners in Trinidad & Tobago get the most out of their online presence.

ALL articles and pages on my site are written by me, in my voice, from the ground up, and for you, from a Trini perspective, using local examples and applications.

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