Facebook Introduces Product Ads

New Product Ads option for your Facebook Marketing in T&T

Social Media marketing, especially Facebook marketing in Trinidad & Tobago just got a little more interesting with the introduction of a new advertising option called Product Ads, which was launched on February 17th, 2015,

I say interesting because I’m been observing the steady rise in the use of sponsored ads on Facebook by Trini businesses, both in the advertising area (sidebar) and inside news feeds, which means that the market is getting more competitive, and this will add some more fuel.

Facebook touts this as the solution to promote the right products to the right people, just like its new Product Ads is promoting its product to the ‘right’ people— you, because there is a new way to make you pay.

Today we’re introducing product ads, a solution designed to help businesses promote multiple products or their entire product catalog, across all the devices their customers use. With product ads, businesses can showcase more products and people on Facebook can discover more relevant products.

This will be welcome news to local businesses as it would definitely add a better structured format for the way they’ve been doing the same thing using the regular sponsored ad approach.

This new promotion option will be available soon in your ad management section, called the Power Editor. I have many clients who will no doubt want to have a crack at it.

Read Facebook's News Announcement Here

February 21, 2015 / Articles, Featured Posts, Online Marketing, Social Media

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About the Author

admin

I am Zaf Rahaman, owner of Forward Multimedia Ltd, a Trinidad based digital agency now in our 13th year. Through my experience acquired on the ground since 2011, I’ve become known as one of the foremost authorities in E-Commerce, especially as it pertains to Trinidad & Tobago.

I began writing blog articles on various topics after observing the lack of online information about local E-Commerce. These articles quickly propelled the Forward Multimedia to the number one position on Google for all major industry keywords, a position consistently held since without challenge.

In 2018 I was an invited panelist in the annual Trinidad and Tobago Internet Governance Forum. Also in 2018 I was an invited speaker for the launch of the Virtual Caribbean DNS Entrepreneurship Center (VDECC) an initiative of ICANN- the Internet Corporation for Assigned Names and Numbers, the international body that that coordinates the Domain Name System (DNS) worldwide.

I was also a stakeholder consultant for the Ministry of Trade & Industry’s National E-Commerce Policy which was passed in December 2018, with many of my recommendations making it to the final policy.

Most of all, I love to write AND love to write on everything website and E-Commerce related to help business owners in Trinidad & Tobago get the most out of their online presence.

ALL articles and pages on my site are written by me, in my voice, from the ground up, and for you, from a Trini perspective, using local examples and applications.

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