Were we all really that naive to think that the free advertising we've been enjoying on Facebook would last forever? In reality, Facebook has engineered the perfect heist with our full, outright cooperation. Yes they've been setting us up all along. It's no longer an option, if you want your ... Read More
Category: Online Marketing
21
May2014
24
Feb2014
Online marketing tools are many— Email newsletters, search engines, Google Adwords, Social Media, Contests, Promotions and many more. In Trinidad & Tobago it generally means Facebook and lately to the the right of my Facebook page are many more Trini ads and I remember a time when it wasn't like ... Read More
05
Jan2014
The New Year has begun and like every other new year in living memory, you’ve started with a renewed spirit like the tired old cliché it is. We’ve all been going through the same motions like clockwork year in and year out. The good news is that it’s not going ... Read More
02
Oct2013
I'm compelled to write Part 5 right on the heels of Part 4 for two reasons: 1. It's a developing story worthy of special attention, and 2. The shifting sands in Trinidad & Tobago I'm witnessing of late is palpable, seemingly out of nowhere. I'm seeing such an uptick in ... Read More
29
Sep2013
I've been following this SEO development which began to make waves a few days ago, for which experts claim that it 'changes SEO as we know it'. That's a big statement to make and you would think that the sheer gravity of it would be making headlines. It has, but ... Read More
16
Sep2013
The longer I'm in this website business the more it opens my eyes. A website is not the end, it's only a means to it. Before online there was offline, but offline still 'is' and isn't going anywhere. Online just added one more way of marketing your business and like ... Read More
28
Aug2013
I like to maco as much as the next Trini. I see a Trini looking ad on the side of my Facebook page and you bet I'm going to click. For every 10 Trinis who see that ad my guess is that 9 won't resist and the 10th already clicked ... Read More
29
Jul2013
I've pre-empted my planned content for Part 4 to bring you this absolutely priceless infographic, billed as 'Google's 200 Ranking Factors: The Complete List' that explains 200 ways Google is judging your website right now. As we say in Trini 'Wha more yuh want?'
It's a dizzying list, some you'll be ... Read More
03
Jul2013
How remiss of me to have not written an article about this topic before, but now is as good a time as any especially as Trinidad & Tobago is lukewarming up to this website thing (yes I said that on purpose), AND... because I've covered most of the other bases ... Read More
14
Jun2013
In the previous article in this series I highlighted the need for your website to be ready for the visit lest you disappoint your visitor when they come. It's because many of the top returned sites on Google T&T don't deserve their ranking, having ended up at the top or ... Read More