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I am Zaf Rahaman, owner of Forward Multimedia Ltd, a Trinidad based digital agency now in our 14th year. Through my experience acquired on the ground since 2011, I’ve become known as one of the foremost authorities in E-Commerce, especially as it pertains to Trinidad & Tobago.

I began writing blog articles on various topics after observing the lack of online information about local E-Commerce. These articles quickly propelled the Forward Multimedia to the number one position on Google for all major industry keywords, a position consistently held since without challenge.

In 2018 I was an invited panelist in the annual Trinidad and Tobago Internet Governance Forum. Also in 2018 I was an invited speaker for the launch of the Virtual Caribbean DNS Entrepreneurship Center (VDECC) an initiative of ICANN- the Internet Corporation for Assigned Names and Numbers, the international body that that coordinates the Domain Name System (DNS) worldwide.

I was also a stakeholder consultant for the Ministry of Trade & Industry’s National E-Commerce Policy which was passed in December 2018, with many of my recommendations making it to the final policy.

Most of all, I love to write AND love to write on everything website and E-Commerce related to help business owners in Trinidad & Tobago get the most out of their online presence.

ALL articles and pages on my site are written by me, in my voice, from the ground up, and for you, from a Trini perspective, using local examples and applications.

13

Sep2016
Call me the Oracle of E-Commerce in Trinidad & Tobago, say it! But you already knew that didn’t you? Well I’m not going to beat my chest… well, maybe just rap it lightly. A number of developments have developed of late and what has me excited is that these developments ... Read More
September 13, 2016admin

08

Sep2016
I can’t believe it’s been a month since my last blog post and I’m sure you’re wondering where I am. First, I can get away with such a gap between articles— and only for the short term, but not you (it impacts on your SEO). I’m going to nip that ... Read More
September 8, 2016admin
2016 Mid Year Review

10

Jul2016
That sound you heard was the recession slamming into web design like a Mack truck. Despite the glimmer of hope at the start of the year, by the second quarter of 2016 everything dropped sheer off the edge of the cliff. Yes, website design in Trinidad & Tobago took a ... Read More
July 10, 2016admin

06

Jun2016
Search Engine Optimization (SEO) has become a standard inquiry when clients seek my website design services. It’s rise in popularity of late has seen requests for it à la carte as well. I believe the main driver behind this impetus is the combined force of now acute awareness forcing some ... Read More
June 6, 2016admin

07

May2016
There is renewed interest in E-Commerce in Trinidad & Tobago in significant contrast to the drop in website business this year, even after an optimistic start. There are also many enquiries; whether or not they will lead to actual online stores remains to be seen. I’ve been inundated with calls and ... Read More
May 7, 2016admin

06

May2016
Trini business owners have to make a choice between investing in their website or ‘expensing’ it to weather this Trinidad & Tobago recession. From the looks of it, it looks like it’s going to be a long one and things are probably going to get worse, much worse, before they ... Read More
May 6, 2016admin

21

Feb2016
That title reads like written for a news agency doesn’t it? It’s the truth though, I believe the jury came back in and that IS the verdict. If you recall, I said that the jury was out on whether Trini businesses would hold off on websites or invest in them ... Read More
February 21, 2016admin

16

Jan2016
Five years and what a ride! Fortunately, I’m still in my seat. I won’t say that Forward Multimedia has exceeded my expectations as that would mean I didn’t expect much; it would be a poor reflection on me to start a business that way, since I went to business ... Read More
January 16, 2016admin

14

Nov2015
It has a pulse doctor… the Trinidad & Tobago online Store Directory has finally taken human form. My second of two (2) major projects that I had planned for 2015 is finally a reality (the first one was an official support system in case you’re curious). Directory is ready ... Read More
November 14, 2015admin

01

Nov2015
The immediate post-election talk about this online shopping tax did pique my interest because it fell in my ‘gyaden’, but my concern instantly faded when the new Finance Minister dismissed it just as quickly by saying he did dismiss it quickly. To write something about it would have been to ... Read More
November 1, 2015admin