You’ve opened up hundreds of emails now have someone open yours!
Email MARKETING is a form of direct marketing you’ve mostly been on the receiving end of. Email as a means of communicating commercial messages is the cheapest way to promote your business.
In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, technically the term is usually used to refer to:
- sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
- sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
- adding advertisements to e-mails sent by other companies to their customers, and
- sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).
- An exact return on investment can be tracked (“track to basket”) and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
- Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
- Over half of Internet users check or send e-mail on a typical day.
- E-mail allows marketers to reach out to consumers with personalized, relevant, dynamic messages.
My Email Services
I strongly recommend using an email service so you can monitor and track your campaigns for optimum results. If you’re really on a tight budget and have to use a stripped down approach, we can discuss that too. My services include setting up, configuring the email service, mining & compiling your email list, writing email newsletter copy, tracking the campaign. Fee: quotable, depending on the size and campaign.